Business With The Best Brand of Paints
Asian Paints is one of the multinational paint companies in India. It was founded in 1945 by 3 co-members, Suryakanti Dani, Champaklal Choksey and Chimanlal Choksi. This renowned paint company is the 3rd largest company in Asia and 10th largest in the world. They are the hub of several home décor items, including texture wall paintings, plane wall painting, stencils, wall coverings, etc.
Getting an Asian Paints dealership in India is quite easy. There are several dealership plans under the Asian Paints dealership, including a low-cost plan in which the investment amount is as low as ₹5 Lakhs. There are two methods of requesting the dealership: either by requesting through email or contacting the sales manager of a particular area where the shop is needed to be established.

Asian Paints Dealership Cost Details:
The Asian Paints dealership provides several plans according to the scale of the business. For the new dealers or the starter businessmen, Asian Paints provides a low-cost plan. This plan also includes an advantage to open a business in rural areas.
For the application of this low-cost plan, it is required to have an investment amount of ₹ 5 Lakhs, along with a proper retail space which makes you eligible to attain the low-cost plan. To start up the dealership, several necessities must be fulfilled.
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Registration Charge - Depends on you that in which scale you are going to start.
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Security Deposit - Depends on many factors like location & model.
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Initial Stock Purchase & Fee 4.0 to 5.0 lakhs.
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Color mixing machine 1.5 to 2.0 lakhs depend on Semi-automatic or Automatic.
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Shop Interior - 1.0 to 2.0 lakhs Racks, Interior design, Signage Boards, furniture etc.)
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Computer System & Printer - 50,000/-
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Other Expenses - 20,000/-
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Shop Deposits & Rent (Depends on area & Ownership)
Profit and Margin in Asian Paints Dealership
The dealer gets a low-profit margin when it comes to profit margin under the Asian Paints dealership. Profit margin ranges between 3% to 8% of the overall sales. However, Asian Paints provides a market share of 40% to the dealers, along with discounts in terms of cash and RPBT, which is the total compensation for providing the low-profit margins. The discount range is 5% cash discount if the purchase amount is transacted within the three days of purchase and the discount under RPBT is approximately 3.5%.
Eligibility to Apply
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Required space is minimum 400 sq. ft.
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Education is minimum 10th pass out.
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Age should be minimum 21 years old.
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The applicants should free from any criminal cases.
Documents required for Asian Paints Dealership
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An Authorisation Certificate from the company
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A shop and establishment registration certificate from the local authorities
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A trade license from your local municipality
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GST and business registration certificates
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Documents such as the lease agreement of land or shop
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Bank account statements
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A government identity proof card
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Latest photograph
Asian Paints Products
Asian Paints has a large selection of outdoor and interior wall paints. Aside from paints and associated products, the wallpaper industry is also thriving. Interior and exterior wall products, waterproofing, metal finishing, wood finishes, and adhesive are all included in the products sector.
Plain finishes, textures, wall coverings, kids’ world, stencils, and undercoats are among the interior wall products available. In addition, plain finishes, textures, wall art, tile guard, and undercoats are available for exterior wall products. You can sell all of those products in your area as an authorized dealer. However, you can speak with local painters and other paint retailers to learn more about the popularity of various products. You can also offer your customers services such as color picking and budgeting.